Studio Crone Blog: Business. Midlife. Truth.

You’re not starting over. You’re digging deeper.
Here’s where we talk branding, visibility, and what it takes to evolve.
A blog where business, identity, and aging collide.

Steph Zangeneh Azam Steph Zangeneh Azam

Going Gray at 45: Why I Quit Dyeing My Hair for Good

At 45, I stopped coloring my hair and started seeing myself more clearly.
What began as a decision about roots and dye turned into something deeper: a return to self, a shedding of expectations, and a new kind of visibility. This personal transformation mirrors what I help women do through branding — let go of what no longer fits and show up in their next chapter with clarity and confidence.

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